Canada Post
Make It Official
Brand Awareness Campaign
Student
Work
ROLE : #Strategic Planning #Project Management
-
Get: Gen Z adults, 18-28 y/o, who enjoy social media and have a vibrant social life
To: Make Canada Post’s mail and delivery service a part of their social routine
By: Emphasizing the exciting experience of getting mail by post.
-
According to the research, Gen Z loves receiving letters, but isn’t used to sending them. To challenge this, Canada Post will appeal to Gen Z’s nostalgia for traditional communication, leveraging their digital fatigue and desire for authentic connections - BY MAKING IT OFFICIAL.
OOH
PT Deck
