Heart to Heart

In celebration of the 40th anniversary of the Korea Heart Foundation, an organization that provides support for heart surgery costs, the campaign concept “Heart to Heart” was developed. This theme highlights the connection between the generosity of donors who have helped save lives and the gratitude of heart patients and their families who have been given a new chance at life.

The campaign included a dedicated webpage, video content, and other materials, all centered around this meaningful concept. Visually, graphic elements were used to symbolize the connection from one heart to another. Dynamic interactions on the website ensured an engaging experience, allowing users to explore the Korea Heart Foundation's story in an enjoyable way.

Branded GIFs for Instagram Stories were also created to encourage viral sharing and increase engagement with the campaign.