It’s all about the bread

Thomas’ is a newly launched brand in Canada. Despite being a household name in the US,
consumer visibility remains low and the brand has no identity in Canada.

To steal market share from Canadian grocery chain giants, we positioned Thomas’ as the brand
that offers busy Canadian families a delicious alternative to the boring breakfast basics they’re used to.

By emphasizing that IT'S ALL ABOUT THE BREAD, we showcase how Thomas' quality and taste
can elevate any breakfast, regardless of the toppings.